Wesley Chandler

9/20/23

Comm 110

Blog Proj

Since September 13th Polo Ralph Lauren has posted advertisements on their social media in a productive way for their brand. On Instagram Polo has posted nine times, six times on Tik Tok, and three times on X. After looking at all of their social media pages, it’s easy to show that Instagram is the best way for the brand to connect with their supporters. Fall is coming closer each day, so they have been posting their new line for the seasons coming up. Though the company does not interact with their fans, they try to reveal as much information on when the new clothes are arriving online and in store. More people are shopping online now rather than going to the stores so they post as much as possible. What Polo could  do to get more people to buy their brand is interact with their followers more. Though they have a high amount of followers on each page, I believe interacting more on their short stories and doing polls will make people have a greater urge to buy the clothes.

Blog Proj

10/13/23

This week Polo Ralph Lauren has posted a total of nine times, on instagram nineteen times, and on tik tok nine times as well. Something different that I really like is that Polo is showcasing not only their clothing but their products they have to offer. Not only did they post the new arrival for the fall women’s clothing, but they showed the new skateboards they have to offer as well. I think it’s good because it shows variety in the brand, many people in this world like a brand and they have more than one product they will end up buying other products as well. The one thing they have been improving on is posting on their instagram stories, an instagram story only last for twenty four hours and if you follow the company the post will always pop up for you to see. I think it’s a really good way to market their brand to their fans. One thing the brand can do on any of their social media platforms is either do polls for their followers to vote on or respond to people’s comments.